Reno-Sparks Convention and Visitors Authority | Reno, Nevada
‘Carpe Diem’ Pitch Ad Campaign
Carpe Diem: Kayak
Carpe Diem: Golf
Carpe Diem: Ski

We produced these comps as part of a pitch for the RSCVA's Reno/Tahoe tourism advertising account.

The ads positioned Reno-Tahoe as an adventure destination both indoors and out, daytime and night.

The layout mimics the either-side-up design of playing cards.

 

Designer
Erik Flippo

Copywriter
Scott Mortimore

Agency
Octane Studios